The idea for The Hudson Standard came to us when a few friends started talking about the handcrafted bitters trend on the west coast. By 2012, we were exploring making bitters here in the Hudson Valley. At the same time, we got really excited about Shrubs, also known as Drinking Vinegars — syrups made from fruit, vinegar and sweetener. Shrubs make for a creative and versatile cocktail mixer and are equally adept as a stand alone non-alcoholic cocktail, added to seltzer. We call it an “adult” soda because it is both tart and sweet, pretty complex.
Our business soon became a commitment to our region, the ingredients in our bitters and shrubs are, whenever possible, sourced from the Hudson Valley. Working with local farms has been greatly satisfying – these days, there is such an openness to new ideas about crops, production, sustainability and cooperative ventures. We feel The Hudson Standard is a welcome convergence between the cocktail revolution and the “farm to table” movement.
In 2013, we made a late summer batch of Pear Honey Ginger Shrub and Ginger Bitters. Both were so well received that we quickly ran out. Since then, we have added more flavors in both categories and continue to invent with our “Small Batch” offerings. While we are growing in the quantities we make, we have not changed our committment to quality and sustainability. Our tag line for The Hudson Standard is “Raise your glass!” and we are determined to share our products every chance we get!
Marianne, Emily, Aviva & Marcel